Video marketing is the use of video to raise awareness, create engagement, and drive sales.
Why we use Video Marketing?
We tested a video ad against a text ad on Facebook and found that the video got 480% more clicks, was 497% cheaper per click, and cost 280% less per lead.
These stats show that video marketing is relevant and valued by contemporary consumers. Your video marketing efforts don’t exist in a vacuum — and your goals for it shouldn’t either. Align your goals closely with our company’s broader, already defined, and agreed-upon business goals and KPIs.