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❖ Mobile Marketing is an online marketing strategy to target vast range of audience using different mobile devices like smartphones, tablets and other related devices. Users using mobile devices can be targeted using their location and other particulars through Emails, SMS, Social Media and Push Notifications from a particular mobile application. With the growing use to smartphones all across the globe mobile marketing has become an important aspect to promote your website, application or much more. Mobile marketing platforms are also used to create personalized promotion of goods and services for a user who is constantly connected to a network Mobile marketing is much more affordable than traditional marketing campaigns which was done through television and radio.
How Mobile Marketing works
❖ Mobile marketing includes promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
Importance of Mobile Marketing:
❖ Mobile marketing is a revolutionary marketing strategy and digital tool in business world. It introduces easier and better way to communicate directly with customers and advertise products. Marketers analyze their users according to their natures and requirements.
Benefits of Mobile Marketing:
❖ Instant results.
❖ Build Customer Relationship.
❖ Reach Target Audience.
❖ Easy to Track User Response.